A beanie at the course. A scarf when it’s windy. A cowbell when the world’s elite need a little extra help on the uphill. Official World Cup Ulricehamn merchandise is made to be worn, seen, and become part of the experience.
The merchandise will be launched ahead of the 2027 World Cup Final. Order it online, and you’ll be ready even before the first race.
Here you’ll find products that will actually come in handy long after the World Cup weekend is over. Hats, scarves, thermoses, and water bottles.
[assortment and prices]
APRÈS-SKI
Want to keep the party going after the final race? Check out our Après-Ski collection!
[selection and prices]
KEEP AN EYE OUT
Looking for something out of the ordinary? Choose merchandise that stands out a little extra, such as the official World Cup Ulricehamn cowbell or custom-designed ski goggles.
Forgot your hat? Or did you get a little more into the World Cup than you expected? During the competition weekend, you’ll also be able to buy official merchandise at Lassalyckan.
