ABOUT WORLD CUP ULRICEHAMN
THE GREAT FESTIVAL OF SPORT
The World Cup in Ulricehamn is one of Sweden’s biggest sporting events. Since the first competition was held in 2017, over 100,000 ski fans have gathered at Lassalyckan to cheer on the world’s elite in an atmosphere that has become legendary. Anyone who has ever experienced Lassalyckan—whether as a spectator or a competitor—will never forget it.
ROYALTY & SUPERSTARS
Relive some of our finest World Cup memories from the 2017, 2019, and 2021 competitions. What new memories will we create during the 2027 World Cup Finals?
ROYAL VISIT 2017
On the final day of the 2017 World Cup competitions, Lassalyckan welcomed a royal visitor. His Majesty King Carl XVI Gustaf, who had watched Saturday’s public celebration on TV, now wanted to experience the legendary atmosphere in person.