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ABOUT WORLD CUP ULRICEHAMN

THE GREAT FESTIVAL OF SPORT

The World Cup in Ulricehamn is one of Sweden’s biggest sporting events. Since the first competition was held in 2017, over 100,000 ski fans have gathered at Lassalyckan to cheer on the world’s elite in an atmosphere that has become legendary. Anyone who has ever experienced Lassalyckan—whether as a spectator or a competitor—will never forget it.

ROYALTY & SUPERSTARS

Relive some of our finest World Cup memories from the 2017, 2019, and 2021 competitions. What new memories will we create during the 2027 World Cup Finals?
Group photo with the King at the World Cup in Ulricehamn

ROYAL VISIT 2017
On the final day of the 2017 World Cup competitions, Lassalyckan welcomed a royal visitor. His Majesty King Carl XVI Gustaf, who had watched Saturday’s public celebration on TV, now wanted to experience the legendary atmosphere in person.

WORLD-CLASS EXPERIENCES

We want more people to have the chance to experience world-class cross-country skiing. By bringing the world’s top winter athletes and the International Cross-Country Skiing World Cup to one of Sweden’s most densely populated regions, we aim to inspire more people to participate in, support, and experience winter sports at their best.

BIGGER THAN THE WORLD CUP

The World Cup Ulricehamn is made possible thanks to a unique collaboration between clubs, volunteers, and corporate partners. Through this unique commitment and collaboration, we can offer world-class winter sports—and a vibrant club community. The event is organized by Ulricehamn Ski Event AB and owned by Ulricehamns IF. All profits are reinvested in the organization, with a focus on inspiring more young people to enjoy physical activity and providing greater opportunities for young athletes pursuing elite-level competition. Since its inception, World Cup Ulricehamn has invested over 3.5 million kronor in local community organizations.

FOLLOW THE ROAD TO THE 2027 WORLD CUP FINALS

There’s a lot happening before the first skier steps out of the starting gate. Stay up to date on news about the competitions, tickets, partners, and everything leading up to the World Cup Finals.
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