--- title: Become a partner of the World Cup Ulricehamn description: A thousand emotions, three days, 55,000 visitors, and 3.5 million viewers worldwide. Become a partner of the 2027 World Cup in Ulricehamn. --- [Skip to content](https://worldcupulricehamn.com/en/become-partner#main-content) [![WCU\_Logo\_horisontal\_RGB](https://worldcupulricehamn.com/hubfs/WCU_Logo_horisontal_RGB.svg)Homepage](https://www.worldcupulricehamn.com?hsLang=en) - [TICKETS](https://worldcupulricehamn.com/en/tickets?hsLang=en) - [THE EXPERIENCE](https://worldcupulricehamn.com/en/experience?hsLang=en) - [THE ARENA](https://worldcupulricehamn.com/en/arena?hsLang=en) - [TRAVEL, ACCOMMODATION & PARKING](https://worldcupulricehamn.com/en/travel-accomodation-parking?hsLang=en) - [SAFETY & ACCESSIBILITY](https://worldcupulricehamn.com/en/safety-and-accessibility?hsLang=en) - [PROGRAM](https://worldcupulricehamn.com/en/program?hsLang=en) - [PARTNERS](https://worldcupulricehamn.com/en/become-partner) - [C/O WORLD CUP ULRICEHAMN](https://worldcupulricehamn.com/en/care-of-world-cup-ulricehamn?hsLang=en) English Select a language ✕ - [Svenska](https://worldcupulricehamn.com/sv/bli-partner) - [English](https://worldcupulricehamn.com/en/become-partner) [BUY TICKETS](https://secure.tickster.com/sv/uetmcrntc898gvm/selectevent) - [TICKETS](https://worldcupulricehamn.com/en/tickets?hsLang=en) - [THE EXPERIENCE](https://worldcupulricehamn.com/en/experience?hsLang=en) - [THE ARENA](https://worldcupulricehamn.com/en/arena?hsLang=en) - [TRAVEL, ACCOMMODATION & PARKING](https://worldcupulricehamn.com/en/travel-accomodation-parking?hsLang=en) - [SAFETY & ACCESSIBILITY](https://worldcupulricehamn.com/en/safety-and-accessibility?hsLang=en) - [PROGRAM](https://worldcupulricehamn.com/en/program?hsLang=en) - [PARTNERS](https://worldcupulricehamn.com/en/become-partner) - [C/O WORLD CUP ULRICEHAMN](https://worldcupulricehamn.com/en/care-of-world-cup-ulricehamn?hsLang=en) [BUY TICKETS](https://secure.tickster.com/sv/uetmcrntc898gvm/selectevent) English Select a language - [Svenska](https://worldcupulricehamn.com/sv/bli-partner) - [English](https://worldcupulricehamn.com/en/become-partner) # BE PART OF A GREATER EXPERIENCE [BOOK A MEETING](https://worldcupulricehamn.com/sv/bli-partner-intresseanmalan?hsLang=en) ## A WORLD-CLASS EVENT ##### A thousand emotions, three days, 55,000 visitors, and 3.5 million viewers worldwide. The World Cup in Ulricehamn is a world-class international event. Would you like to help create one of Sweden’s greatest audience and sporting experiences? [BOOK A MEETING](https://worldcupulricehamn.com/sv/bli-partner-intresseanmalan?hsLang=en) ## THOUSANDS OF VISITORS & A LARGE INTERNATIONAL AUDIENCE ### 55,000 visitors from all over Sweden ###### During the competition weekend, approximately 55,000 visitors are expected at Lassalyckan. The audience comes from all over Sweden, with a focus on the southern regions. Perfect for those who want to reach both local and national audiences. ### 82% of visitors are between the ages of 25 and 65 ###### The World Cup in Ulricehamn attracts both die-hard ski fans and those who come for the big public celebration. Families, groups of friends, companies, and ski fans—the vast majority of whom are part of a target audience with strong purchasing power, right in the midst of their work and family lives. In 2019, just over 80 percent of ticket buyers for the arena and stands were between the ages of 25 and 65. ### 3.5 million viewers worldwide ###### With 55,000 people in attendance and even more watching remotely, the World Cup in Ulricehamn reaches an audience of millions. Around 3.5 million viewers are expected to follow the World Cup via Vinterstudion and international broadcasts from around the world. [DOWNLOAD PRICE LIST](https://worldcupulricehamn.com/sv/bli-partner-ladda-ner-prislistan?hsLang=en) ### FIS Top 3 Ranking ###### The World Cup in Ulricehamn is ranked as one of the World Cup’s very best events and consistently receives top ratings in the International Ski Federation (FIS) evaluations, year after year. ### 98% customer satisfaction ###### World Cup visitors give exceptionally high ratings, which encompass the entire experience—from the competitions to the hospitality provided by staff. ### Be part of a greater experience ###### Strong emotions create even stronger memories. As a partner, you’ll be part of the excitement, the celebration, and the joy—and a natural part of a positive experience that leaves a lasting impression on every visitor. [BOOK A MEETING](https://worldcupulricehamn.com/sv/bli-partner-intresseanmalan?hsLang=en) ## CUSTOMER RETENTION, AFTER-WORK EVENTS, OR SALES PROMOTIONS? ###### The World Cup in Ulricehamn brings together partners at various levels, whose contributions result in a world-class event. Whether you want to reach new customers, treat current ones to an experience, pamper colleagues, or gain visibility in front of an audience of millions, you can find the right level for you. Book a personal meeting to find your level of partnership. [BOOK A MEETING](https://worldcupulricehamn.com/sv/bli-partner-intresseanmalan?hsLang=en) ## AN ARENA BUILT FOR EXPERIENCES ###### During the World Cup Finals, Lassalyckan and the arena area will be filled with activities and events that enhance the experience. From Skidbyn—the obvious gathering place—to Pulstorget, which is our partners’ own arena for welcoming and engaging visitors of all ages. [BOOK A MEETING](https://worldcupulricehamn.com/sv/bli-partner-intresseanmalan?hsLang=en) ![Skiers at the Children's World Cup in Ulricehamn](https://worldcupulricehamn.com/hubfs/700x700/world-cup-ulricehamn_barnens-world-cup_700x700_1x.webp "Skiers at the Children's World Cup in Ulricehamn") ## MAKING A DIFFERENCE ###### As a partner, you’re not just part of one of Sweden’s largest sports and community festivals. You’ll also help ensure that Swedish winter sports and youth athletics can continue to grow, as the surplus is reinvested in programs for children and youth at Ulricehamns IF, the club that organizes the World Cup in Ulricehamn. [DOWNLOAD THE PRICE LIST](https://worldcupulricehamn.com/sv/bli-partner-ladda-ner-prislistan?hsLang=en) [![world-cup-ulricehammn\_logo](https://worldcupulricehamn.com/hubfs/WCU_Logo_RGB.svg "world-cup-ulricehammn_logo")](https://www.worldcupulricehamn.com?hsLang=en) - [NEWS](https://worldcupulricehamn.com/en/news?hsLang=en) - [VOLUNTEER](https://worldcupulricehamn.com/en/volunteer?hsLang=en) - [ABOUT WORLD CUP ULRICEHAMN](https://worldcupulricehamn.com/en/about-world-cup-ulricehamn?hsLang=en) - [CONTACT](https://worldcupulricehamn.com/en/contact?hsLang=en) - [MAP](https://worldcupulricehamn.com/en/arena?hsLang=en)   World Cup Ulricehamn Idrottsgatan 8 SE-523 33 Ulricehamn [info@worldcupulricehamn.com](mailto:info@worldcupulricehamn.com) Privacy Policy · Legal · © 2026. All rights reserved.